What do you compare it to?
The honest comparison isn't 'AI versus doing nothing,' because doing nothing already costs you evenings and lost jobs. Compare it to the alternatives: an admin employee (€1,500–€3,000+ a month), outsourcing (per hour), or your own evening hours at your own rate. Suddenly it's a different playing field.
The rule of thumb
AI automation for email, quotes, and invoices typically costs a few hundred euros a month — depending on volume and how many processes you automate. Save five hours a week at €65 an hour and that's over €1,300 a month in time. The math is rarely a nail-biter.
Start with the measurement, not the price
The relevant question isn't 'what does it cost' but 'what's leaking away now.' Measure first how many hours you lose and what that's worth. Then the investment decision is arithmetic instead of a gamble.
You do that measurement with the free time-leak scan — four minutes, instant result.
Book a free AI scan