Advertising · Google Ads & social

Be at the top tomorrow, while your SEO grows.

With ads you sit above the search results immediately, at the exact moment someone is looking for what you deliver. We set up the campaigns, guard your budget, and switch off whatever returns nothing.

Advertising is the tap you open and close. SEO is the pipe you lay. Together they work best.

Campaign · this month live
Search campaign
Shown on buying intent
0 clicks
Requests
Form and phone
0 leads
Cost per request
Down from last month
€ 0
Waste stopped
Keywords without results switched off
adjusted
Example overview. You always see what a request costs.
Why advertise

For today's revenue.

SEO is build-up work and takes months. Sometimes you can't wait that long: there's a gap in the schedule, you're launching a new service, or you don't want to miss a season. That's when you buy the spot above the search results — right in front of the people looking at that very moment.

Good advertising is mostly about stopping what doesn't work and doing more of what does. That takes someone who looks at it every week.

Channels

Where we reach your customer.

Not every channel suits every business. We choose based on how your customers search and decide — not on what happens to be popular.

01 · Google Ads

Search ads

Visible the moment someone is looking.

The strongest form of advertising for most small businesses: you appear at the top when someone types in what you deliver. We decide which keywords that happens on, write the ads, exclude irrelevant searches, and steer the budget toward what produces requests.

Included
Keywords Ad copy Negative keywords Bidding Conversion tracking
02 · Shopping

Products in view

For online stores and businesses with a catalog.

Your products with a photo and price at the top of the search results. We make sure your product feed is correct, that the right products get shown, and that you're not paying for searches that lead nowhere.

Included
Product feed Merchant Center Product groups Price monitoring
03 · Social

Facebook, Instagram & LinkedIn

For local awareness and business audiences.

Not everyone searches actively. With social advertising you appear in front of people who don't know you yet, targeted by area, age group, or industry. On LinkedIn you can also target by job title and company type.

Included
Audiences Ad creative Local targeting Lead forms
04 · Retargeting

Bringing back the ones who looked

Most visitors don't ask for anything right away.

Someone looks at your website, gets interrupted, and forgets you. With retargeting you pass by a few more times, so you're in view at the moment the decision actually gets made. Often the cheapest return in your budget.

Included
Visitor lists Frequency caps Excluding customers
Management

What we do every month.

Switching a campaign on is the easy part. The return comes from what happens afterward:

Tuning keywords

Adding what works, excluding what costs money without producing requests.

Testing ads

Different versions side by side, continuing with the one that performs better.

Guarding budget

You don't spend more than agreed, and the budget goes to the campaigns that pay off.

Landing pages

An ad is worthless if the page behind it doesn't convince. We build or improve those too.

Measuring conversions

Forms, phone calls, and WhatsApp messages get tracked, so you know what a request costs.

Reporting

Every month: spend, requests, cost per request, and what we changed.

Season and workload

More throttle in a quiet period, less when your calendar is full anyway.

Aligned with your SEO

What you already win organically, you shouldn't pay for twice. We tune the two to each other.

Ground rules

How we keep it honest.

Your ad budget stays yours

That money goes straight to Google or the platform. We only invoice our work.

The account is in your name

If we ever stop, you keep your campaigns, your history, and your data. No hostages.

You see what a request costs

No story about impressions and reach, just the number that matters: cost per request.

If it returns nothing, we say so

If your market is too expensive or your margin too thin for ads, we'll advise something else.

Frequently asked questions

About advertising

What's the difference between advertising and SEO?
With ads you buy a spot at the top and pay per click; stop paying and you're gone immediately. With SEO you build rankings that stay and that have no cost per visitor. Advertising for today's revenue, SEO for next year's.
How much budget do I need?
That depends entirely on your industry and area: in one market a click costs a few euros, in another a few cents. We work through with you up front what a click roughly costs, how many requests that produces, and what that means for your order value — so you can decide for yourself whether it's worth it.
How fast do I see results?
A campaign can be live within days and the first clicks come in immediately. Count on two to four weeks before there's enough data to really steer, and a few months before the campaign has settled.
I already advertise. Can you take it over?
Yes, and that's often easiest: your account stays as it is with all its history, we get access and start cleaning up. Existing campaigns almost always have budget going to searches that never produce a customer.
Do you charge a percentage of my ad spend?
No. A percentage of your spend rewards an agency for spending more, and that's exactly the wrong incentive. You pay us for the management; how much you put into ads is up to you.
What does campaign management cost?
That depends on the number of channels and the size of your campaigns. No standard price list, but a fixed monthly amount agreed up front with a clear account of what we do. After the free visibility scan you get a concrete proposal.
Free visibility scan

First see what's available?

We look at where you stand on Google today, what your competitors are doing, and whether advertising is profitable in your market. After that you'll know whether it's worth it — including when the answer is no.