SEO for small and midsize businesses

SEO that puts you at the top of Google. And in AI.

Search engine optimization isn't a trick, it's craftsmanship: finding out what your customers search for, setting your website up for it, and building authority. We do that work — and make sure AI assistants name you at the same time.

Every month you see in black and white where you stand, what we did, and what it returned. No cost per click.

Monthly report · rankings live
"bathroom remodel near me"
was rank 14
now 0
"replace water heater"
wasn't in the top 50
now 0
Visitors from Google
This month
0
Requests through the site
Form and phone
0 new
Example report. This is what your monthly overview looks like.
Why it matters

If you're not on page one, you don't exist.

Think about how you search yourself. You type something in, look at the top results, and click. If you don't find what you need, you change your wording — you almost never go to page two. Your customers do exactly the same. Whoever is at the top gets the call. The rest may as well not be online.

With SEO you build something that stays. Every position you win keeps bringing in customers — even in a quiet month.

The approach

Four pillars every ranking rests on.

Google weighs hundreds of signals, but they come down to four questions: what are people searching for, does your page match that question, can Google read the site properly, and are you a serious player? That's what we work on.

01 · Research

Knowing where the money is

Search terms, competitors, and buying intent.

We map out what your customers search for, how often that happens, and how heavy the competition is. Then we look at the businesses ranking above you: what are they doing well, and where's the opening we can take? That way we're not working on words that sound nice, but on words that turn into jobs.

Included
Keyword research Search volumes Competitor analysis Audience analysis Local search terms
02 · Content

Pages that rank and convince

A page of its own for every service, product, and location.

One general website rarely wins search terms. So we build landing pages that each have their own subject and their own job. The copy is written to rank and to be read — by a person who's about to get in touch, not by a search engine alone.

Included
SEO copy Landing pages Titles & descriptions Internal links FAQ sections
03 · Technology

A site Google understands

Speed, structure, and readable code.

A slow or messy website costs you rankings no matter how good your copy is. We measure load time, mobile usability, and structure, clear out what's in the way, and add structured data: the code that tells search engines and AI models exactly what your business does, where you are, and what you deliver.

Included
Speed Mobile Site structure Structured data Indexing
04 · Authority

Being taken seriously

Mentions and references that count.

Google and AI models look at who else talks about you. We make sure your business is listed consistently in the places that matter and build references from relevant websites. No purchased link packages — those turn against you eventually — but mentions that are real.

Included
Link building Business listings Google Business Profile Reviews Consistent details
Every month

What you concretely get.

SEO isn't a one-off project. Your competitors aren't sitting still either, and Google keeps changing. So it's steady monthly work:

Tracking search terms

New opportunities, shifting volumes, and terms you unexpectedly show up for.

Copy and pages

New landing pages and improvements to existing pages that are just short of ranking.

Building authority

More mentions and references, so your domain carries more weight.

Technical upkeep

Errors, broken links, slow pages, and anything else standing between you and a better ranking.

AI visibility

Checking whether the AI assistants name you, and adjusting where they don't yet.

Reporting

Rankings, visitors, requests, and work done. One overview, in plain language.

24/7 access

You can look into your own numbers whenever you like. No black box.

A fixed contact

Someone who knows your business and simply picks up the phone.

What it's worth

Work out what a better position returns.

Every month, people in your area search for what you do. Some click, some get in touch, some become customers. Move the sliders and see what's available in your situation.

1,000

No idea? Use 1,000 for an average local market. After the scan we'll know exactly.

20%

The top results take the lion's share of the clicks. Anyone on page two gets almost none.

3%

Calling, emailing, or filling in a form.

30%

Your win rate on quotes or requests.

€ 750

Average order value. If customers come back, use their value over a year.

Possible revenue per year
€ 16,200

Based on the assumptions you fill in yourself.

Visitors per month200
Requests per month6.0
New customers per month1.8
Revenue per month€ 1,350
See where you stand →

This is a worked example using the numbers you enter — not a promise and not a forecast. How much is actually there in your market depends on your industry, your area, and your competition. That's what the free visibility scan finds out.

How it works

From first scan to a steady flow of requests.

01

Free visibility scan

We look up your most important terms on Google, see who does show up, and ask the AI assistants who they'd recommend. You get the results plus advice.

02

Research and plan

Keyword research, competitor analysis, and a decision: which words do we go after, which pages do we need, and in what order?

03

Foundation first

Technology, structure, structured data, and the most important pages. This is the base everything else builds on.

04

Expand

New landing pages, more search terms, more authority. Month after month, based on what the numbers show.

05

Report and adjust

Every month an overview of rankings, visitors, and requests. What works, we do more of. What doesn't, we stop.

The difference

SEO on its own is no longer enough.

A growing share of searches no longer ends in a click on a website, but in an answer: an AI overview at the top of Google, or a conversation with ChatGPT in which a few businesses get named. Anyone not in that shortlist slowly disappears from view — even with a decent ranking in the classic results.

That's why every SEO engagement at Aijuro includes the AI layer as standard: we record the facts about your business so language models pick them up, make sure you're on the sources they draw from, and check that it works by simply asking them your customer's question.

Straight talk

What you won't hear from us.

No guaranteed number one ranking. Nobody can promise that.
No "special price, today only." You get a straightforward proposal.
No purchased link packages or tricks that damage your site later on.
No results within a week. Serious positions take months.
No holding your website, domain, or accounts hostage. All of it stays yours.
If we think there's too little to gain in your market, we'll tell you.

Visibility is work, not magic. But it does work.

Frequently asked questions

About SEO, answered honestly

What is SEO exactly?
SEO stands for search engine optimization. It's the work that makes your website show up when someone searches for what you deliver — without paying per visitor. That work consists of research, copy, technology, and authority.
How long before SEO works?
The first movement usually shows within a few weeks, certainly on terms with little competition. For the search terms where the money is, count on three to six months, sometimes longer in a crowded market. After that it keeps working: what's built stays standing.
What's the difference with Google Ads?
With ads you're at the top tomorrow, but you pay per click and the moment you stop you're gone. With SEO you build a position that stays and where visitors cost nothing per click. In practice the combination works best: advertising for today's revenue, SEO for next year's.
Do I need my website rebuilt?
Usually not. We work with what you have and improve it. If your site is so old or slow that every euro of SEO is wasted, we'll say so plainly and show what a new one would cost. We won't sell you a website you don't need.
Can I see what you're doing?
Yes. Every month you get an overview of rankings, traffic, requests, and the work carried out, and you can look into your statistics whenever you want. All in plain language, no forty-page report.
What does SEO cost?
That depends on your market: ranking in a crowded industry in a major city is a different job from ranking in a small town. So no standard price list, but one fixed monthly fee with no cost per click, with the work involved clear up front. After the free visibility scan you get a concrete proposal.
Do you work with businesses outside the Netherlands?
Yes. Aijuro is based in Apeldoorn and works with owners across Europe. Visibility is handled perfectly well remotely, and everything runs in English if that's what you prefer.
Free visibility scan

Curious where you stand right now?

Give us your business and a few search terms. We'll find out where you rank on Google, who's above you, and whether AI names your business when a customer asks. Free, and the advice is yours to keep.